Improving the Present, Expanding the Possible
Great design is complex and involves many factors. The best products put the user at the center of the design process, and also address the needs and preferences of all mindsets within the target audience. It should be functional and meet its intended purpose, being easy to use, operate, and maintain. It should be attractive! and knowing the user makes that possible.
Great products are also way more than a pretty face. They are sustainable. They have minimal impact on the environment and they offer users transparency and clarity. They are accessible. They meet the widest range of users possible, always adhering to the highest standards, and exceeding them everywhere possible.
Often forgotten or ignored, great products should be good for business. They should also offer good value for their price, with the highest quality possible to ensure reliability and usability. They understand their market and they deliver on the unmet need in it.
Design Strategy
Develop a vision and strategy for designers and their work. But most importantly, offer the skills and mechanisms to turn strategy into reality. Too often design strategies sit on a shelf collecting dust while design teams make design decisions outside of them. If it doesn’t function, we need to do things differently.
Experience
Here we influence the innovation, disruption, and creative thinking for our products and experiences. We use a life centered view and design-led approach. We create a seat at the table for decision making, if there isn’t one already. And we define what great design looks and feels like for the organization so that they all can recognize it.
Operations
We define the structures, tools, systems, and processes that empower our designers to be successful and move quickly. We foster the creativity and health of the team by giving them approaches that help them focus on the best of what they do best. This includes things like design systems, research repositories, AI supported transcriptions, best in class design tools, collaboration software and lots more.